With the use of both traditional and innovative approaches to qualitative research, we help you dig deeper. Here are just a few methods we regularly employ:
- Focus Groups
- One-On-One Interviews
- Shop-Alongs & Ethnographies
- In-Store Intercepts & Observation
- Mystery Shops
- Online Bulletin Boards
- Diaries and More
We use a wide array of methods to
uncover opportunities, optimize offerings and assess experiences in the marketplace, including:
- Concept & Ad Evaluation
- Product Testing/IHUTs
- Wear Testing
- Packaging Testing
- Attitude & Usage Research
- Brand Health Tracking
- Conjoint & Choice-based Segmentation
- Customer & Employee Satisfaction
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QUALITATIVE SERVICES
We regularly help support our clients internally as well, by often taking a seat at the table when workloads are high, staffing is short and even for maternity leaves! Whether it’s for an extended amount of time, on a project-to-project basis, or for that annual synthesis of learning that you just can't seem to carve out time for, we are here to help support your team!